Nvidia (propietary) driver kernel module insertion "not permitted"

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I installed the nvidia drivers as per the rpmfusion instructions. On boot the nvidia-fallback.service unit starts nouveau because nvidia wont load. (thats all it tells me anywhere in the logs)

When i try to insert it manually the following happens:

$ sudo modprobe -vv nvidia
modprobe: INFO: custom logging function 0x55bf3f0e40b0 registered
insmod /lib/modules/4.20.13-200.fc29.x86_64/extra/nvidia/nvidia.ko 
modprobe: INFO: Failed to insert module '/lib/modules/4.20.13-200.fc29.x86_64/extra/nvidia/nvidia.ko': Operation not permitted
modprobe: ERROR: could not insert 'nvidia': Operation not permitted
modprobe: INFO: context 0x55bf40d38420 released

More details (output of nvidia-bug-report.sh) HERE if anyone cares.

System:

Dell XPS 15 9550
 - integrated intel graphics
 - GTX 960m dedicated graphics
Kernel:
 - version: 4.20.13-200.fc29.x86_64
 - cmdline: BOOT_IMAGE=/vmlinuz-4.20.13-200.fc29.x86_64 root=/dev/mapper/fedora-root ro resume=/dev/mapper/fedora-swap rd.lvm.lv=fedora/root rd.lvm.lv=fedora/swap rhgb quiet LANG=de_DE.UTF-8 rd.driver.blacklist=nouveau modprobe.blacklist=nouveau nvidia-drm.modeset=1

Package versions:

$ dnf list --installed | grep nvidia
akmod-nvidia.x86_64                               3:418.43-1.fc29                        @rpmfusion-nonfree-updates
kmod-nvidia-4.20.13-200.fc29.x86_64.x86_64        3:418.43-1.fc29                        @@commandline             
nvidia-modprobe.x86_64                            3:418.43-1.fc29                        @rpmfusion-nonfree-updates
nvidia-persistenced.x86_64                        3:418.43-1.fc29                        @rpmfusion-nonfree-updates
nvidia-settings.x86_64                            3:418.43-1.fc29                        @rpmfusion-nonfree-updates
xorg-x11-drv-nvidia.x86_64                        3:418.43-1.fc29                        @rpmfusion-nonfree-updates
xorg-x11-drv-nvidia-cuda.x86_64                   3:418.43-1.fc29                        @rpmfusion-nonfree-updates
xorg-x11-drv-nvidia-cuda-libs.x86_64              3:418.43-1.fc29                        @rpmfusion-nonfree-updates
xorg-x11-drv-nvidia-kmodsrc.x86_64                3:418.43-1.fc29                        @rpmfusion-nonfree-updates
xorg-x11-drv-nvidia-libs.x86_64                   3:418.43-1.fc29                        @rpmfusion-nonfree-updates